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David Hardisty David J. Hardisty, PhD

SMEV Associate Professor of Marketing & Behavioural Science
UBC Sauder School of Business
The University of British Columbia


Dave is a founding member of the Decision Insights for Business and Society (DIBS) group at UBC Sauder, and a founding member of the Interdisciplinary Biodiversity Solutions (IBioS) research cluster. He also currently serves as Associate Editor at the Journal of Marketing Research and at the Journal of Consumer Psychology.
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